Networking:
A necessity, not a nicety
How to make professional networking
pay off todayand why you can't afford not to do it.
©2000
Trisha A. Svehla
eath
and taxes are no longer the only sure things in life. Given today's
economic picture, we can add a third-job loss.
On average, Americans change jobs about every 4.5 years. And statistics
predict that a young person in his 20's just starting out in the
job market will have three jobs by the time he turns 30.
Networking today is no longer just a "nice" way to meet colleagues.
It's a strategic necessity. If you cannot quickly think of at least
25 people you could call on if you lost your job today, your networking
technology is still back in the dark ages. Most new Jobs are found
through networking, so let's look at how to build effective networking
technology.
1. Build your
network before you need it. A common mistake
people make in networking is to use it only after they have experienced
a job loss. Networking should be a part of everyone's job description.
Networking positions you to be proactive in case your industry takes
a downturn.
Networking also benefits your organization on an ongoing basis.
Networking with colleagues gives you the opportunity to keep pace
with changing technology, and to learn how others have solved complex
problems or to share creative solutions to issues your organization
may be facing.
2. Redefine "networking."
Networking means more than outside contacts. Networking within your
current organization is equally important in promoting your visibility.
Volunteer to serve on task forces, participate in focus groups,
and attend employee activities. Use these opportunities to get to
know your peers, colleagues and management. These interactions provide
informal settings in which to subtly toot your own horn. Talk about
innovative strategies for dealing with everyday workplace problems,
new approaches to quality efforts or customer service issues. Showcase
your knowledge of the issues facing your organization and the industry.
3. Networking
is a shared responsibilitynot a one-way street.
It should an exchange of information. Before you call on someone
with whom you wish to network, be able to articulate why the meeting
would be mutually beneficial. Look for common interests, experiences
or shared acquaintances. A word of caution: Never call someone and
say you "want to network with them."
4. Use professional
organizations as career ladders. These organizations
not only provide a steady stream of people with whom to network,
but getting involved can improve and enhance managerial or leadership
skills. Professional organizations rely on volunteers within their
membership ranks for tasks ranging from serving as officers to designing
conference agendas. Look at these volunteer opportunities as unpaid
career ladders. Serving as an officer, board member, speaker or
meeting planner expands your networking base as well as providing
you with leadership opportunities perhaps unavailable within your
job. This is also another avenue to network and expose your expertise,
knowledge and talents within the community. Networking is a numbers
game: The more exposure you have, the more contacts are available
to you.
5. Maintain a
networking and contacts list outside your office.
It is not uncommon anymore to report to work and find that your
position has been restructured out of existence. Along with the
job loss, you may lose access to valuable networking information
critical to launching a new career search. Maintaining a duplicate
set of your networking contacts at home can save endless hours of
research and frustration.
Like friendships, networks have to be nurtured. Networking competes
with other obligations in today's fast-paced world, and you may
tend to relegate it to the back burner. But it can be one of the
most powerful professional tools at your discretion. If you have
an existing network, make at least one call today. If you don't
have a network, resolve now to build one.
Take the following steps immediately: Call someone within
your company and share an idea over coffee, or solicit advice on
a workplace problem. Find out the next meeting for a professional
organization in your field and plan to attend. Meet at least five
new people and use their business cards to begin your networking
data bank.
If employment is a nicety, then networking is a necessity. Reach
out and touch someone today!
Trisha
A. Svehla is president of Managing The Mosaic in Downers Grove, Ill., specialists in human resources consulting.
She has more than 20 years of experience as a hands-on practitioner
in all aspects of human resources, and holds a master's degree in
management from Northwestern University, Svehla is a frequent keynote
speaker and trainer at national and regional business and association
conferences.
|